Zorgpunt enables best-in-class home care by providing qualitative assistive devices direct-to-consumers and through a network of well over 280 local pharmacies.
With Ooho, we set up our Team-on-Demand service offering and defined the entire marketing strategy as well as the operational rollout
The brand awareness was rather limited as well as the awareness of alternatives to established, pseudo-governmental competitors.
The webshop wasn't generating the revenue potential everyone felt it had. With limited direct orders from consumers, there was more to be explored.
With a large network of partner pharmacies, distributor activation was as a key improvement area.
In our first months, we focused on:
Ooho collaborates with Zorgpunt with a monthly retainer and a sales-based collaboration model. With skin in the game and our end-to-end offering, we're able to help Zorgpunt grow sustainably, and fast.
With scripting magic and Google sauce, we increased Google displays of local pharmacy partners from 8.000 a month to 40.000 a month. Resulting in store owners reporting a significant increase in local store visits.
With the help of an online ad-driven approach we were able to increase website traffic from 2.000 a month to 11.000 a month.
9 months in, were were called to stop our efforts. With a sold out warehouse, Zorgpunt had shifted its traction problem into an operational challenge.
“Ooho has unlocked a previously untapped part of the market for us. Six months ago, we were looking at how to increase our exposure. Today, we’re looking at how we can keep up with the incoming orders.”
“Ooho knows exactly how to roll out digital marketing in HealthTech. Their speed, strategic contributions and industry insights make them a strong asset to the RemeCare team.”
“Combining operational marketing heavy lifting with an understanding of regulated markets & complex technology is unseen in an external marketing team. Ooho offers us both & has been instrumental in shaping up our marketing efforts.”
“There are lots of agencies in Europe. A lot of talk-the-talkers, not a lot of walk-the-walkers. Ooho was both the cornerstone of a lot of strategical decisions, as well as mission-critical during execution.”