Spentys
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How we turned Spentys from a tech startup into a med tech leader.

Spentys offers a 3D scanning, modelling and printing platform that enables medical professionals to create high-quality, patient-specific medical devices faster and at lower costs.

From day one, we have been working hand-in-hand with Spentys' management team to help them create a med tech leading innovator.

Key challenges.

Zero to one.

Creating a challenger brand.

With a new innovation almost every other day, the orthopaedics space is crowded with both innovative startups and big medical device companies.

Industry pedigree.

Not the dogfood.

Coming from a technology background, bringing in experience in medical device marketing was quintessential for Spentys.

International.

Next-(Schen)gen.

With a minor presence in Switzerland, internationalizing the company was a key next step.

In comes Ooho.

With Ooho, we set up our Team-on-Demand service offering and defined the entire marketing strategy as well as operational rollout. In the first months we set up:

  • A carefully designed strategic communication plan
  • A revamped Spentys brand & design
  • A conversion-driven website using new & existing content
  • Implementation of a go-to-market strategy for Spentys' international expansion
  • Key strategic pivots including conceptualisation, design & marketing strategy for the SaaS product
Ooho logo

Team-on-Demand.

Roll out marketing strategy like Spentys. Discover a

  • A team that takes care & fixes stuff across the marketing spectrum
  • Full graphic design coverage by our team
  • Growth strategies across social & email
  • Set up of CRM systems & marketing stack
  • (Re)branding & communication activities, press releases...
  • Management of junior marketeers, interns & hiring
  • Web & tech stack management across marketing tools
  • Full scope of sales enablement & collateral creation
Enough talk, was it worth it?

Results.

87,5% increase in MQLs

A stream of leads for the sales team.

Thanks to proven marketing tactics and the implementation of a conversion-driven website, Spentys noted a 87,5% increase in MQLs, when comparing with their old system.

Mdrchecklist.com

Knowledge, productised.

Together with Spentys' QA team we co-developed a product that enables medical professionals to check their compliancy with the new MDR. Resulting in a significant increase in brand relevance for Spentys in the European space.

50% increase in intl. revenue.

Welcome to the age of virtual sales.

We set up and implemented a virtual go-to-market strategy for the French, Swiss & German market based on sales targets provided by the board of directors. This resulted in a 50% increase in global revenue.

Reach out and touch.

It's a once in a lifetime groove.

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“Ooho has unlocked a previously untapped part of the market for us. Six months ago, we were looking at how to increase our exposure. Today, we’re looking at how we can keep up with the incoming orders.”
Dominique Blanckaert, General Manager at Zorgpunt
Ooho knows exactly how to roll out digital marketing in HealthTech. Their speed, strategic contributions and industry insights make them a strong asset to the RemeCare team.”
Stefan Lameire, former CEO at Remedus
“Combining operational marketing heavy lifting with an understanding of regulated markets & complex technology is unseen in an external marketing team. Ooho offers us both & has been instrumental in shaping up our marketing efforts.”
George De Feu, PharmD, CEO at Lynxcare
“There are lots of agencies in Europe. A lot of talk-the-talkers, not a lot of walk-the-walkers. Ooho was both the cornerstone of a lot of strategical decisions, as well as mission-critical during execution.”
Louis-Philippe Broze, CEO at Spentys