Tom Claes

Tom Claes is co-founder of Ooho, the life sciences marketing agency that pairs scientists with marketers. He leads the agency's content, inbound and systems work for biotech, medtech and diagnostics companies.

His focus is compounding content: the articles, pages and assets that keep generating organic traffic, AI search visibility and pipeline long after they ship. That covers content strategy and scientific content production, search engine optimisation, answer engine optimisation for ChatGPT, Perplexity and Google AI Overviews, marketing automation and nurture in HubSpot, and outbound systems built on Clay and Lemlist. He also leads Ooho's internal work on using AI in marketing without losing quality.

The results behind that: he led the AI search programme that put a medtech brand into ChatGPT answers within 90 days, and has run product launches and demand generation for life-science instrument makers, medtech scale-ups and diagnostics companies across Europe and the United States.

Unlike most agency founders, Tom has spent much of his career inside the client's seat. He was Head of Marketing at a Brussels medtech scale-up for four years, marketing manager at a hospital data company, and has coached digital health start-ups on go-to-market. He holds an MSc in Business Administration from Vrije Universiteit Brussel and writes about AI in marketing, learning speed, and how small life-science teams compete with far larger budgets.