One story your scientists sign and your sales team tells
Ooho is the biotech and medtech marketing agency that gets your messaging and positioning right before you build your website, campaigns or launch.
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Why you might have a messaging problem
More campaigns won't fix a message your own team can't agree on. If your buyer can't say why you over the method they use today, every channel costs more.
Your messaging no longer matches your product
You have added indications, data and a clearance since the last rewrite. The website still sells the research prototype, and sales quietly stopped using it.
You don't know how to talk about your AI
Someone on the board wants “AI-powered” in the hero. Clinicians and lab heads distrust black boxes, and every AI claim invites the question: validated on what?
Every sales call starts with a science lesson
If reps have to explain the method before they can sell the product, it shows up in cycle length and in deals lost to the method your buyer already trusts.
You don't fit any category
“Biotech” and “medtech” say nothing. The precise term sounds too niche. So you use no category at all, and buyers can't find you or file you.
You can't choose between the user and the buyer
The surgeon or scientist uses it. The lab manager, procurement or the hospital board pays for it. Write for all of them at once and none of them is convinced.
You expected a rebrand to fix your positioning
You hired a design agency and got a new logo and a brand book. The claims are as unclear as before, now in a nicer font.
Your deck and your website finally say the same thing
Most messaging projects end in a document nobody opens again. Ours end in a map your team writes from: the website hero, the sales deck, the congress banner, the press release and the email a rep sends on a Tuesday.
“You know your product better than we ever will. We know which questions expose a weak message, and we ask them before your competitors do.”
You'll teach us your company. You won't have to teach us your field.
Since 2019 Ooho has worked only with biotech, medtech and life-sciences companies. Our scientific writers hold PhDs in molecular biology, virology and genetics.
Most clients start here. A signed messaging framework is the first step before a rebrand, a new website or a campaign. Skip it, and your positioning gets argued again in every wireframe review.
See how we run campaigns on itTurn your science or technology into words your whole team uses
We interview your founders, scientists, sales and regulatory leads. Then, in one workshop, you decide who you sell to first, which category you claim and the core product capabilities you repeat everywhere. We write those decisions into a messaging map: the source for every web page, deck and brochure that follows.
- At most three customer profiles, ranked by who you sell to first
- Your core capabilities, each tied to the proof behind it
- Every message written per buyer role, from the user to the blocker
Make every claim survive a competitor's scientist or engineer
A claim your buyer can't check is a liability, and in medtech it is also a regulatory one. We trace every claim to its source, rewrite the ones the evidence can't carry, and send them through your regulatory team before anything is published.
- An evidence log that marks each source as citable or internal only
- A claim register with a risk rating and a rewrite for every claim
- Approved terms and words to avoid, signed off by your regulatory team
Find every place the old story still runs
A new homepage doesn't change what your 2023 sales deck, your distributor's brochure or ChatGPT say about you. We write the first assets from the map ourselves. Then we check every channel your buyer sees and list each line that still tells the old story, with the line that replaces it.
- Homepage and product pages written from the map
- A one-page Quick Reference Card for sales reps and distributors
- A drift check of every channel your buyer sees, with the replacement line
Six files your team keeps working from
How our messaging and positioning track runs
About eight weeks from first interview to signed framework. Facts first, story last: your team signs off what the product does before anyone argues about how it sounds.
- Weeks 1 and 2
Interviews
We send an input list the day you sign. Then four or five separate 1:1s with your CEO, sales, applications and operations or marketing leads, questions sent ahead.
- Week 3
Synthesis
We map where your team agrees and where it doesn't. Draft values, customer profiles, terminology and the competitor list go to your team before the workshop.
- Week 4
Workshop
Everything you agree on is written down in advance. The room spends its 90 minutes only on the disagreements.
- Weeks 5 and 6
Customer interviews
We test the agreed position with customers and end users. They react to one position instead of five internal versions.
- Weeks 7 and 8
Framework and sign-off
First draft within days. One comments call. V2 with every change marked. V3 is signed. Homepage copy starts while you review V2.
In our clients' words
“Ooho delivered a best-in-class launch campaign that stood out in our market!”
Rémi Dangla, CEO, Stilla Technologies“Higher visibility of our product, especially through new branding announcement on LinkedIn: various stakeholders coming to talk to us about it.”
Marie Berne, Head of Marketing, Sonovein by Theraclion“Ooho has a great company culture and thinks outside the box. Focus is being able to say no to good ideas.”
Louis-Philippe Broze, CEO, Spentys“Testing of the new branding demonstrated outstanding results to physicians and patients versus legacy branding.”
Benoit Chardon, Founder, Benoit Chardon Consulting“They deliver tangible and practical results through diligent and intelligent application of insights.”
Ciaran McCourt, CEO, moveUP“Great team that holds a combination of graphics, scientific and web development expertise.”
Klaas Yperman, CEO, AllotheraAnswers to your questions
The questions biotech and medtech teams ask us before they start.
Book a messaging intakeWhat does a messaging and positioning agency do?
It decides with your team who you sell to first, what you call yourself and which claims you can prove, then writes the words everyone uses. For biotech and medtech that includes tracing every claim to its evidence and a regulatory check before anything is published.
We already did messaging. Why would we do it again?
Because your product, your evidence and your competitors have moved since. We recommend checking the framework every six months against what sales heard in that time. Most updates change a few rows, not the whole map.
What's the difference between brand positioning and product messaging?
Brand positioning covers your mission, your identity and how the company looks and sounds. Product messaging is what a buyer believes about your product compared with what they use today. We do the second first, because a brand built on unsettled claims gets rebuilt.
Who needs to be involved from our side?
Four or five people: your CEO, someone from sales, an applications or technical lead, and operations or marketing. Name one person who owns the facts, so a spec question has one answer. Bring regulatory in for the claim register.
Do you interview our customers?
Yes. Once your team has agreed a position in the workshop, we test it with customers and end users before we write the framework. They react to one clear position instead of five internal versions, and they show us which claims still lack proof.
How long does it take?
About eight weeks from the first interview to a signed framework. Stakeholder interviews take ten working days. The workshop is one session. Review runs as one comments call and two versions.
How much does a messaging framework cost?
Between €10,000 and €20,000. One product with up to three customer profiles sits at the lower end. Several products or segments, more stakeholder interviews or a battle card per buying-committee role take it towards the upper end. You get a fixed quote after the first call, before anything starts.
How many customer profiles should we have?
Three at most: one that pays the bills today, one smaller and high-margin, and one strategic bet. More than three, and the map stops being usable. The rest are filled in, not written for yet.
Which scientific claims can we safely use?
The ones your evidence log marks as citable, worded so they say no more than the study shows. For medical devices in the EU, MDR Article 7 bans claims that suggest a performance the device doesn't have. Every claim on our register goes through your regulatory team before it is published.
Do you do other things?
Yes. Ooho runs brand and website projects, SEO and AI-search content, account-based campaigns and product launches for life-sciences companies. Most of them start from this framework.
How will we know it worked?
Three signs in the first quarter: your claims pass regulatory review on the first round, your sales team uses the Quick Reference Card without being asked, and new pages get written without positioning debates. On one track, 29 of 35 rewritten claims were approved on first review. We don't promise pipeline from messaging alone.
Apply for a messaging track this quarter
We take on a few messaging tracks per quarter, so the strategist who interviews your team is the one who writes your framework. Think we're a good match?
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