One reimbursement. Two webinars. Page one on Google.
Remecare turned Belgium's new reimbursement for oncological telemonitoring into specialist demand.
A campaign that reached 800+ oncology specialists, drew 172 registrations to a clinician-led webinar and now ranks #2 on Google, right below the official RIZIV circular.
A reimbursement window every hospital had to act on
Remecare spent years getting oncological telemonitoring to the point of reimbursement, and was the first company in Belgium to file the dossier. On 1 January 2026 RIZIV made it official. Every hospital now had to decide whether and how to adopt it, and Remecare needed to be the name in the room.
The audience is one of the hardest in healthcare to reach. Oncologists, haematologists and onco-nurses sit across two language regions, have no clean shared contact data and distrust vendor messaging. The credibility to move them had to come from a clinical peer.
A regulatory moment, turned into a campaign
Ooho ran the marketing campaign as one repeatable engine in four moves, from the first email and live webinar to search rankings that keep working.
The methodology
1. Reach the specialists
We turned Remecare's RIZIV-based contact data into a clean, segmented audience of 800+ specialists. Outreach went out in NL, FR and EN, in balanced batches, with a stop rule: once anyone at a hospital replied, nobody else there was contacted.
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2. Put a clinician on stage
The webinar "Oncologische telemonitoring in de praktijk" went live on 2 June 2026. KOL, Prof. Christof Vulsteke of AZ Maria Middelares set the clinical context, onco-nurses showed the daily workflow and a patient told their story. Remecare stayed off stage. Talks were pre-recorded for quality, the Q&A ran live, and polls qualified each hospital's intent.
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3. Make every asset work twice
We repurposed the webinar into blog articles, intent-based follow-up emails, LinkedIn posts with custom graphics and video snippets, plus a public replay. Remecare's article now ranks #2 on Google for "oncologische telemonitoring" and is cited in the AI Overview.
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4. Repeat it
Three weeks later the same engine ran for OPAT, reaching infectiologists, OPAT nurses and hospital pharmacists with a second clinician-led webinar.
One reimbursement, turned into specialist demand
From one campaign to a webinar channel
The campaign gave Remecare more than one good night of attendance. It now has a webinar format it can run for every new care pathway, as OPAT proved three weeks later. Its content ranks next to the official source, so hospitals that research telemonitoring find Remecare first. It's the same playbook that brought Remecare 25 hospitals in heart failure, now templated to repeat across themes.
One team, all this
Turn your next milestone into demand.
Ooho turns reimbursements, approvals and studies into specialist reach and pipeline.