Ooho’s Client LynxCare Raises Largest Series A Funding Ever by a Belgian Digital Health Start-Up

The companies we work with are more than just our clients. We become part of their team, working closely with them every day. We get to know the people, their products and their business. When they win, we celebrate too.

LynxCare’s recent success in raising €20 million is something we are certainly proud of.

Based in Leuven, Belgium, LynxCare enables hospitals to unlock and make sense of vast amounts of siloed data. Using AI (Artificial Intelligence) and NLP (Natural Language Processing), they help healthcare professionals and researchers tap into RWE (Real-World Evidence) and improve patient outcomes. Their goal with the Series A funding is to strengthen its international position in the world of health tech data and to drive the team’s growth.

Since we joined them as their team-on-demand, we have supported them in becoming one of the global health tech leaders.

Closing the Series A funding round was a breakthrough for LynxCare, and Ooho was alongside them throughout the entire process. All through these three stages:

Stage one: Preparing from the start

For the past three years, we have been responsible for LynxCare’s marketing strategy, content and lead generation. Increasing the company’s reach and creating a name for them has been an ongoing project for us. When they announced the Series A funding round, we made sure they were ready for it.

Working closely with LynxCare CEO Georges De Feu, we built a funding pitch deck. Drawing from our previous funding success stories, we knew that preparation was everything. We were there to align LynxCare’s short- and long-term goals with the message aimed at investors. 

The message we co-created certainly landed well. But as soon as the funding round closed, the real work began for Ooho.

Stage two: Coordinating the communication

LynxCare didn’t only raise crucial funding for the international rollout of their technology. They closed the largest capital round ever in digital health in Belgium.

That was a big deal. And big news to handle, organize and navigate.

Right away, Ooho coordinated with LynxCare’s top management, investors and strategic partners to craft the right communication strategy and narrative.

Since this was going to make international news, we started working on PR early. The aim was to get LynxCare’s news into the Belgian, Dutch, French and German press. Thus, we wrote a press release, translated it into local languages and even organised a company-wide photo shoot. To reach the right media, we partnered with Evoke, a PR agency in Brussels.

As a result, specialty media like De Tijd, Trends, Tech.eu wrote about LynxCare’s success. The news reached a broader audience when Data News, Kanaal Z, CFNEWS and similar media also picked up the story. 

Stage three: Leveraging the news

We believe that marketing is all about momentum. Often, we need to create that momentum to get our story heard. Yet sometimes, like in the case of LynxCare’s breakthrough funding, momentum is already created. Now, it was all about leveraging the news.

Having international media attention is half of the battle. The other half is ensuring that the message is received well and getting as much awareness as possible. Using social media, email marketing, blogs and advertising, we echoed the press attention towards LynxCare’s target audience. This allowed us to turn the news into a commercial opportunity.

Need a team to help you navigate international health-tech go-to-market? Check out Ooho’s team-on-demand service here.

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